Tusker Lite, Kenya’s favorite premium lite beer, unveiled a daring new look as part of its highly anticipated #TurnUpTheLite campaign. The brand, already known for its low-calorie smoothness and vibrant vibe, has stepped things up with a sleek new pack design that’s bound to grab attention. It’s bold. It’s refreshing. It’s exactly what you need to light up your next adventure.
And that’s not all – Tusker Lite isn’t just about looking good; it’s about embracing a lifestyle full of spontaneous energy. Whether you’re out on the town with friends or enjoying a chilled night in, the new campaign promises to infuse every moment with fun and excitement.
What’s New?
Tusker Lite’s revamped look is just the start. To celebrate, the brand is lighting up Nairobi in a big way – think dazzling projection mappings on iconic buildings and high-traffic streets. This isn’t your average city night, folks. Tusker Lite is bringing the sparkle!
Tusker Lite, Kenya’s favorite premium lite beer, unveiled a daring new look as part of its highly anticipated #TurnUpTheLite campaign. The brand, already known for its low-calorie smoothness and vibrant vibe, has stepped things up with a sleek new pack design that’s bound to grab attention. It’s bold. It’s refreshing. It’s exactly what you need to light up your next adventure.
And that’s not all – Tusker Lite isn’t just about looking good; it’s about embracing a lifestyle full of spontaneous energy. Whether you’re out on the town with friends or enjoying a chilled night in, the new campaign promises to infuse every moment with fun and excitement.
What’s New?
Tusker Lite’s revamped look is just the start. To celebrate, the brand is lighting up Nairobi in a big way – think dazzling projection mappings on iconic buildings and high-traffic streets. This isn’t your average city night, folks. Tusker Lite is bringing the sparkle!
“We want our consumers to live life to the fullest, embracing vibrant and expressive experiences,” says Charles Okanya, the Marketing and Innovations Director. “With this new campaign, we’re celebrating the Tusker Lite lifestyle—one that’s lighter, exciting, and full of endless possibilities.”
Turn Up The Fun
But this isn’t just about what’s on the outside. Tusker Lite is turning up the party with a series of high-energy events. From engaging digital experiences to interactive activations, the brand is mixing entertainment and innovation to keep the energy high. So, whether you’re hitting up your favorite bar or enjoying a laid-back evening with friends, it’s time to rediscover the beer you love, now with a whole new vibe.
Join The Party!
The best part? The party is just getting started! Mark your calendars for October 26th, 2024, when Tusker Lite will host an epic house party at Koda Nairobi. Expect a night of electrifying music, mind-blowing lights, and all the energy you can handle as the brand unveils its new look in style.
So, are you ready to #TurnUpTheLite? Grab your friends, your Tusker Lite, and let the fun begin!
Turn Up The Fun
But this isn’t just about what’s on the outside. Tusker Lite is turning up the party with a series of high-energy events. From engaging digital experiences to interactive activations, the brand is mixing entertainment and innovation to keep the energy high. So, whether you’re hitting up your favorite bar or enjoying a laid-back evening with friends, it’s time to rediscover the beer you love, now with a whole new vibe.
Join The Party!
The best part? The party is just getting started! Mark your calendars for October 26th, 2024, when Tusker Lite will host an epic house party at Koda Nairobi. Expect a night of electrifying music, mind-blowing lights, and all the energy you can handle as the brand unveils its new look in style.
So, are you ready to #TurnUpTheLite? Grab your friends, your Tusker Lite, and let the fun begin!
