The festive spirit was alive in Embu this past weekend as Chrome cigarettes hosted a vibrant winner’s party to celebrate Morris Kimathi, the fifth millionaire crowned in the ongoing ‘Choromoka’ consumer promotion. The Eastern region celebration marks another milestone in what has become one of Kenya’s most talked-about promotional campaigns this year.
Kimathi’s KES 1 million win brought together friends, family, and community members for an afternoon of music, dancing, and celebration. The event showcased the life-changing impact of the nationwide campaign, which has been rewarding loyal Chrome consumers across the country.
Multiple Winners, Multiple Celebrations
The Embu event recognized more than just the grand prize winner. Gilbert Mbogo received a brand-new laptop, while Kevin Ngige took home a Bluetooth speaker, demonstrating the range of prizes available through the promotion. The enthusiastic turnout reflected the growing excitement surrounding the campaign as it tours different regions.
“This campaign has been incredibly energizing to witness, especially as we mark 10 years of Chrome—a decade of being part of our consumers’ everyday moments,” said Zipporah Ndung’u, Senior Brand Manager for Chrome. “Seeing Morris, Gilbert, and Kevin celebrated by their community reminds us why we launched the ‘Choromoka’ promotion in the first place: to give back, celebrate, and create unforgettable experiences.”
Nationwide Momentum Builds
The ‘Choromoka’ promotion has captured the attention of Kenyan consumers since its launch, with thousands of entries pouring in from across the country. The campaign’s success is evident not only in the multiple millionaires it has produced but also in the countless instant prizes distributed to participants.
This third regional winners’ celebration underscores the promotion’s expanding reach and impact. With each event, Chrome reinforces its connection to communities nationwide while offering tangible rewards to its customer base.
Coast Region Next in Line
The promotional tour shows no signs of slowing down. Chrome has announced that the Coast region will host the next major celebration, where additional winners will be unveiled and honored. The anticipation continues to build as consumers across Kenya participate for their chance to win.
Participating in the ‘Choromoka’ promotion is straightforward: consumers purchase Chrome products, scratch the label to reveal an alphanumeric code, and send it via SMS to 22110.
Each valid entry provides a chance to win prizes ranging from instant rewards to the coveted KES 1 million grand prize.
As the campaign marks a decade of the Chrome brand in Kenya, the promotion serves as both a celebration and a thank-you to the loyal consumers who have supported the brand throughout the years.
With more prizes on the line and the next millionaire potentially coming from the Coast region, the ‘Choromoka’ excitement continues to spread across the nation.
