Gilbey’s Gin, Kenya’s top gin brand, has officially launched its partnership as the Official Drinks Partner for Jumia Black Friday 2025.
The announcement came during an exclusive media event held at the Jumia Warehouse in Cabanas, where the brand unveiled a major consumer offer: Gilbey’s Gin (750ml) is now available at Ksh 1,050 – a Ksh 500 discount from the regular price.
The launch event brought the brand’s “Made for Real Moments” campaign to life, highlighting how Gilbey’s is leveraging Jumia’s digital infrastructure to make premium spirits more accessible. Attendees experienced firsthand how the partnership combines quality craftsmanship with convenient delivery, demonstrating that memorable moments don’t have to be complicated.
The collaboration and price reduction give consumers an affordable way to stock up for the festive season, creating opportunities for authentic celebrations and connections.
“Partnering with Jumia allows us to live out our ‘Made for Real Moments’ promise in a meaningful way. This isn’t simply about offering a discount – it’s about removing barriers so every Kenyan can access quality gin to celebrate genuine connections. Our launch showcased the vibrant experiences Gilbey’s creates, and we’re excited that this Ksh 1,050 price on Jumia will help more people enjoy special moments this festive season,” said Lilian Mbugua, Brand Manager at Gilbey’s.
“At Jumia, we’re dedicated to providing exceptional value, and partnering with an established brand like Gilbey’s does exactly that. This Ksh 500 discount on such a popular product demonstrates our commitment to making sought-after, quality items accessible and affordable across our network. We’re proud to be the platform bringing these outstanding deals to consumers,” said Nelly Kihenjo, Chief Marketing Officer at Jumia.
The Gilbey’s Gin promotion launched exclusively on Jumia on October 31, 2025, coinciding with the start of Jumia’s Black Friday period. Customers are advised to purchase early, as quantities are limited.
