Moët & Chandon, the legendary French champagne Maison founded in 1743, proudly unveils its latest collaboration: The Moët & Chandon Pharrell Williams Limited Edition Collection.
Launching globally on March 1st, 2025, this exclusive collection puts birthday celebrations at the heart of the experience, transforming them into moments of shared joy, connection, and gratitude.
United by a passion for togetherness and a spirit of optimism, Moët & Chandon and Pharrell Williams reimagine the birthday tradition through the eyes of those who celebrate you. More than just an occasion, a birthday is about the people who make it unforgettable—whether it’s the gift-giver, the guests, or the one who raises a toast in your honor.
“The best part about a birthday is the people who want to celebrate it with you,” says Pharrell Williams. “When I was old enough to toast with champagne for the first time, Moët & Chandon was my point of reference. I suppose it’s just tradition, it’s the ritual.”
A Timeless Tradition with Moët & ChandonFor centuries, Moët & Chandon has been at the center of milestone celebrations—loved by royalty, cultural icons, and those who cherish life’s special moments.
From Paul Newman’s 40th birthday in 1965 to Scarlett Johansson’s 30th in 2014 and Roger Federer’s private celebrations, the Maison continues to be a symbol of elegance and festivity.
Now, with Pharrell Williams, the Maison elevates this legacy, blending innovation with history to create an exclusive collection that honors the joy of birthdays in an extraordinary way.
The Limited Edition Collection
The Moët & Chandon x Pharrell Williams collaboration reintroduces an iconic design element from the brand’s archives: the bow—a symbol of generosity, surprise, and shared happiness. The collection offers a stunning range of bottles, from elegant classics to ultra-exclusive masterpieces: Limited Edition Bottles (75cl)Brut Impérial – Available in Gold, Midnight Blue, and Deep RedNectar Impérial Rosé – A sleek White designEach bottle features Pharrell’s signature in pearl-like dotted lettering, while the traditional Moët & Chandon red royal seal is transformed into a pearled monogram of his initials, PW.
The Bow Capsule (1.5L Magnum)Grand Vintage Collection 2003 (Black)Brut Impérial (Midnight Blue)Nectar Impérial Rosé (White)
This edition includes an oversized fabric bow embroidered with pearls, designed by Atelier Baqué Molinié, which can be detached and worn as a brooch.
The Jewel Masterpiece (3L Jeroboam)A highly exclusive collector’s piece, with only 30 numbered editionsMirrored chrome finish with hand-embossed lettering by artist Astrid de ChailléA bejeweled oversized bow, crafted with 7,310 pearls, requiring 300 hours of handworkPresented in a Midnight Blue wooden case with Pharrell’s signature in a pearlescent finish.
Available exclusively via Moët Hennessy Private Sales, the Epernay boutique, and select Moët & Chandon Bars for €30,000A Celebration Beyond the BottleTo bring the spirit of this collaboration to life, Moët & Chandon is hosting pop-up gift shops in London, Madrid, Milan, Dubai, Mexico City, Korea, and Japan.
These activations will feature immersive birthday rituals, including candle-lit experiences and custom-crafted cakes designed to pair perfectly with Moët’s iconic champagne.
Alongside the launch, a global media campaign starring Pharrell captures the magic of birthdays through the eyes of loved ones. The film follows a group of friends as they prepare for a celebration in Paris—each playing their role, from picking flowers to carrying balloons. And of course, one special guest arrives with the champagne.
Available from March 1st, 2025The Moët & Chandon Pharrell Williams Limited Edition Collection will be available at select retailers, fine dining establishments, luxury hotels, and Moët & Chandon Bars in Epernay, Harrods London, and Kadewe Berlin.Raise a glass to the ones who celebrate you. Because a birthday isn’t about the bottle—it’s about who you share it with.
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