Yesterday, I had the privilege of attending the highly anticipated launch of the SINOTRUK HOWO MAX truck by PRINTAN, the official dealer of SINOTRUK in Kenya.
Held in Nairobi, the event marked a significant milestone in the heavy-duty vehicle industry, showcasing a powerful, efficient, and cost-effective transport solution engineered for Africa’s demanding terrains.
A Grand Unveiling
The atmosphere was electric as industry stakeholders, fleet owners, and media representatives gathered to witness the unveiling of the HOWO MAX.
PRINTAN CEO, Hossein Goudarzi, took to the stage with an inspiring speech that highlighted the transformative potential of the HOWO MAX. ‘We position ourselves as the company selling durable, quality, and innovative trucks at affordable prices for ease of long-distance heavy load transportation, and we are thrilled to bring the HOWO MAX to Kenyan roads. It is engineered specifically for our terrain, with upgraded features and unmatched reliability at a much lower total cost than others in the market,’ he remarked.
Designed to Conquer
The SINOTRUK HOWO MAX is a powerhouse built for logistics, cargo delivery, and long-distance transport.
Its high-roof MAX-E cabin, air suspension driver seat, and multifunctional steering provide the comfort needed for long hauls.
Under the hood, it boasts a MAN technology engine (MC13.48-30, 480HP, Euro 3) tailored to regional fuel standards.
The 16-speed AMT gearbox with VOITH retarder ensures smooth shifting, power, and efficiency.In addition, the truck is equipped with heavy-duty suspension, dual fuel tanks (750L + 300L), drum brakes, and a German-technology frame designed to handle even the toughest loads.
Safety and comfort are not left behind, with features like ABS, AGM batteries, stabiliser bars, and reinforced lighting protection.
Exploring the HOWO MAX Up Close
One of the highlights of the event was stepping inside the spacious cabin of the HOWO MAX. The interior was remarkably well-structured, showcasing ergonomic design and advanced technology.
I got the chance to experiment with its features, test the braking system, and explore the various control mechanisms. The experience offered a true sense of the truck’s power and design precision.
After exploring the cabin, I spoke with other guests who echoed my sentiments, expressing their excitement about the truck’s capabilities and affordability. For fleet owners and logistics companies, the HOWO MAX represents a solution that is not only robust and efficient but also cost-effective.
Market Leadership and After-Sales Support
PRINTAN has cemented its place in the market as the only authorized dealer of SINOTRUK HOWO MAX in Kenya. With strategically located offices, localised maintenance, and unmatched after-sales support, PRINTAN guarantees operational continuity and reduced downtime for fleet operators.
Hossein Goudarzi noted, ‘As the only official and dealer of SINOTRUK HOWO MAX in Kenya, we’ve secured a strategic partnership that guarantees authenticity, competitive pricing, and unmatched after-sales support.’
The SINOTRUK brand holds over 55% market share in the heavy-duty segment, with a proven track record of five years in Kenya. With over 1.7 million trucks produced annually, SINOTRUK’s manufacturing scale translates to competitive pricing while maintaining high quality.
Final Thoughts
The launch of the HOWO MAX truck is more than just an addition to the Kenyan transport landscape; it’s a bold statement of innovation, durability, and economic efficiency.
As someone who got to experience it firsthand, I can confidently say it lives up to the hype and is set to transform the logistics sector in Kenya and beyond.
If you are in the logistics business and are looking for a game-changer, the HOWO MAX is definitely worth considering.
For more information, visit PRINTAN at KC Arora Complex, Opposite JKIA, Mombasa Road, Nairobi, or reach out to them through their website at www.printan.co.ke.
*You can check out highlights of the event on https://www.instagram.com/s/aGlnaGxpZ2h0OjE3OTUxMjM1ODIxODI2MTc3?story_media_id=3628048937361059453_2153288328&igsh=MmFzamRwOWMxcXFn*
