There’s a refreshing vibe in the air, and no, it’s not just the weather. Guinness Smooth has dropped a serious glow-up, and it’s the kind of rebrand that has the streets talking.
Sleek, bold, and unapologetically creative, the new look isn’t just about packaging—it’s about purpose. It marks the beginning of a cultural shift with their all-new “Make It Yours” campaign, and trust me, it’s as smooth as the name suggests.
Reimagining the Future—One Sip at a Time
The “Make It Yours” campaign is more than a catchy tagline. It’s a call-out to the bold, creative minds of our generation—those rewriting the rules and reshaping how we show up in our communities.
Guinness Smooth is passing the mic to the next wave of tastemakers, dreamers, and doers—inviting them to reimagine their world through the lens of collaboration, creativity, and community.
This creative journey kicks off with two stunning commercials featuring fashion collectives from East and West Africa. We get an intimate look at the visionary paths of Jomi Bello and Troy, founders who don’t just create looks—they create movements.
Through their stories, we’re reminded that there’s power in the people around us, and magic in the process of making something truly yours.
Same Smooth Taste, Fresh New Energy
While the outside is getting all the attention, let’s not forget what’s inside—that rich, silky-smooth Guinness taste we know and love. It’s still the perfect blend of roasted barley and sweet malt, brewed with precision and soul.
The revamped packaging makes it compact, stylish, and fit for the kind of vibe where creativity flows and memories are made.
“We’re celebrating reimagination in every sense. This new Guinness Smooth look is a nod to those shaping tomorrow in fresh, fearless ways,” said Henrietta Reed, Marketing Manager for Guinness Kenya.
Now Popping in Hot Spots Near You
Whether you’re chilling with friends at K1 Klubhouse, sipping your weekend away at Bar Next Door, catching a groove at The Yacht Lounge, or connecting over style and sound at Baniyas Square—Guinness Smooth is now everywhere you want to be.
It’s not just a drink; it’s an experience, a statement, a vibe.
Ready to Make It Yours?
Grab your Guinness Smooth at your nearest hangout or order it straight to your door from ke.thebar.com. And while you’re at it, why not reimagine your own journey? Whether you’re crafting music, curating content, designing fashion, or building communities—Guinness Smooth is raising a glass to you.
Because the future? It’s yours to make.
