As the 2022 end-of-year festive season fast approaches, Johnnie Walker has moved in to beef up gifting ideas for its customers.
The EABL-owned whiskey brand has rolled out a two-month-long gifting campaign for whisky enthusiasts as it seeks to entrench itself into Kenyans’ gifting culture.
The iconic brand is making it possible for whisky lovers to gift the special people in their lives, in a more personal manner, whilst also getting gifted, through a limited-edition new bottle and pack designs for three of its sub-brands; Johnnie Walker Black Label, Johnnie Walker Gold Label, and Johnnie Walker Red Label.
Perfect for celebrations and gifting during the festive season, these iconic cutting-edge designs are an ideal option for those in need of a gift for those who appreciate unique whiskies or enjoy discovering different varieties.
The limited edition designs are inspired by the brand’s belief in taking bold steps as they carry a model of the brand‘s iconic Striding Man and its motto of “Keep Walking”. The distinguished character of the Johnnie Walker brand makes them the ideal gift for recognizing the special people in your life whose steps inspire yours.
Speaking during the unveiling of the new packs in Nairobi, KBL Commercial Director, Joel Kamau said that the new pack designs are meant to spice up the gifting ideas of its customers during the festive season.
“During this celebratory season, it’s wonderful to be able to create a one-of-a-kind gifting idea from such an iconic whisky brand. Kenyans are known for their giving and gifting spirit and we want to be part of that culture. For those having trouble trying to find the perfect gift for their friends and loved ones during this festive season, Johnnie Walker has got you covered,” said Kamau.
“The special edition packs are available in three variants – Red Label, Black Label, and Gold Reserve Label. The packs will be available for a limited period of time until stocks last in select outlets some of which are Liquor House, Bluesky wines, Naivas, Chandarana, Game, Karen Provision stores, Clean shelf supermarket, and Woodvale Liquor House among others.
We will also be running special gifting activations in select malls, bars, and liquor stores where you can take advantage of free gift personalization like bottle engraving, personalized cards, and gift packaging by our Johnnie Walker ambassadors. So be on the lookout of Johnnie Walker gifting stations in an outlet near you”, he added.
