A Toast to Victory and Legacy
Moët & Chandon is officially back where it belongs—on the Formula 1 podium. After years away, the Maison makes a grand return as the Official Champagne of Formula 1, kicking off an exciting 10-year partnership.
To mark this milestone, Moët & Chandon unveiled a special Celebratory Jeroboam at the Formula 1 Louis Vuitton Australian Grand Prix 2025, a moment of triumph that perfectly embodies the brand’s spirit of excellence, tradition, and shared victories.
The season’s first winners—Lando Norris and McLaren—were the first to raise the iconic bottle in celebration, bringing back an age-old tradition of spraying champagne to honor incredible achievements on the track.
A Legacy of Exhilaration
Moët & Chandon’s relationship with motorsports dates back to 1936, when Tazio Nuvolari took an impromptu sip from a Moët & Chandon Jeroboam after winning the Vanderbilt Cup. Then, in 1967, Dan Gurney set the ultimate podium tradition by shaking and spraying his bottle after winning the 24 Hours of Le Mans.
Fast forward to today, and that tradition is still alive.
